icgleadership

Our Story

Since 2002

We are a leading evidence-based development organisation, founded in Sydney Australia in

2002, expanded our operation to Singapore in 2007, and joined ICG Global in 2014. Today, we

are present in most developed countries.


Our Heritage

In 2002, Pharos Institute was founded in Sydney, Australia, as is an Executive Coaching firm and an evidence-based informed practice. Pharos Institute developed its market presence and client base in all major cities around Australia & New Zealand. In 2007, we started operating in Asia Pacific, based in Singapore.
We developed a large pool of accredited coaches who are trained based on our structured Executive Coach Development Program (ECDP). In 2014, we obtained the only nationally, Australian Skills Quality Authority (ASQA) accredited Diploma of Executive Coaching for Personal Development.

Also, in 2014, Pharos Institute joined ICG Global as new Leadership and Executive Coaching Practice (LED). In 2019, ICG moved into verticals, and we become “ICG Leadership”.

 “Evidence-based coaching can make the difference between the often overhyped coaching that tends to be adapted from personal development, and professional coaching”   Professor Anthony Grant

Cutting Edge

The cornerstone of evidence-based development is the systematic use of cutting-edge theory and proven research from the behavioural sciences, linked to evolving coaching and development best practice. It is a professional, outcome-focused approach that delivers a measurable improvement in performance as well as supporting personal growth.


We deliver evidence-based executive and organisation development using frameworks that are powerful, accurate and effective. Our coaches and educators are skilled in establishing strong relationships, enabling them to supportively challenge the perceptions, assumptions and habits of thought and behaviour that hinder performance.

Our Experience

Recruiting only highly professional CEOs and senior executives with a wealth of corporate and life experience, we understand from first-hand experience the challenges that leaders and managers deal with on a daily basis. Our ethos is one of service combined with respect for the individual.


Operating throughout the globe, and working closely with management and employees, we deliver in the private, public and not-for-profit sectors.

ICG appoints new 

Global Practice Leader

for Leadership &

Executive Development

A new ICG practice, expanding service offerings to corporate,

government and not for profit clients

ICG is an international provider of premium management consulting and project execution services delivered by high-calibre consultants and subject matter experts drawn from an extensive network of specialists in critical practice areas such as strategy formulation, program and  project execution, technology-led innovation, channel development, business intelligence, and analytics. ICG has established HUBs in Sydney, London, Paris, Toronto, Auckland and Melbourne.


ICG has seen increased demand for leadership coaching and executive development within its clients and is responding to this need by establishing a new global practice focusing on Leadership & Executive Development (LED), with a primary focus on people, talent and leadership acquisition and growth management.


ICG is pleased to announce today the appointment of Wade Azmy from Pharos Institute as the Global Leader for the new practice. Wade will lead the new practice from Singapore and Sydney, which will offer Evidence-Based Executive Coaching and Leadership Development services integrated within ICG’s extensive services offering. Wade will continue to support his existing clients as Executive Chairman of Pharos Leadership, an International Coaching firm he founded in 2002.


“We are very excited to welcome Wade to ICG. Coaching and leadership development hasn’t been done well as a sector of management consulting previously, and Wade has built by far the best platform we have seen globally. However, the real driver is that our clients will be able to find fit-for-purpose coaches using the patented BAF® process, and then benefit from the deep knowledge of Executive Coaching and development of senior leaders that Wade, his thirty coaches, and his platform bring to ICG – all through our unique best-fit-for-purpose process” –
David Moloney, ICG CEO.

About ICG

ICG is an international provider of premium management consulting and project execution services delivered by high-calibre consultants and subject matter experts drawn from an extensive network of affiliates. We unite under one brand the alumni of the top-tier and mid-tier global consulting firms, subject matter experts, and specialists in critical practice areas such as strategy formulation, program and project execution, technology-led innovation, channel development, business intelligence, and analytics. In contrast to the traditional consulting model, we work closely with you to build and develop your internal consulting and project services capabilities. Through the provision of global best practice training, scale support services (such as research, document production, networking and study tours), annual effectiveness reviews, and a suite of powerful diagnostic benchmarking surveys, we help our clients evolve their own capabilities.

About Pharos Institute

Pharos Institute is a talented team of professional senior executives and business leaders with appropriate qualifications and corporate experience. The company was founded in 2002 with a clear vision of being recognised as “Evidence Based Development Leaders” within organisations. Pharos Institute develops insightful development solutions for organisations to achieve exceptional business performance and sustained competitive advantage, together with satisfying personal growth and financial reward for them, their employees and shareholders.

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